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[ù] ŰB () Magazine B, Ű



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  ( 02-6412-0125~8)









 

About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to
one well-balanced brand unearthed from around the globe. The magazine
introduces the brands hidden stories, as well as its sensibility and culture,
and is an easy but also serious read for anyone with an interest in brands.

 

 


About the Issue

 

Welcome
to the 96th issue of B.

 

Back
in 2018, when B revisited Seoul, the capital city of Korea, to put out a second
edition, we talked about what city would be the best for the city issue besides
Seoul. Many of our editors—including me—thought of Busan, the second largest
city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five
years later, we wound up doing an issue that features Busan. Of course, we were
drawn to Jejudo Island because it embodies the idea of rest and relaxation, but
truthfully, we were more curious about Busans many faces beyond the beaches
and tourism. I myself visit the coastal city every year and always feel like
moving there whenever I go, so it is obvious that the port city 400 km south of
Seoul has some kind of magnetic allure.

 

Each
time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done
this so many times I dont dare to even try to count—I find myself mesmerized
by the landscape of the piers as I look out the car window. Not until rows of
shipping containersand towering cranes catch my eyes do I feel like, Ah!
Finally, Im in Busan. It feels like passing through immigration. Maybe
because of the unique layout of port cities, I have always assumed that Busan
was bigger than Seoul. Maybe it is the impression that you can only get from
the second- or the third-largest cities. Apparently, it is the norm that the
nations largest city—the capital city in an administrative and economic
sense—naturally chases ideas like global standards and cosmopolitanism.
Despite the never-ending changes inarchitecture, culture, and commercial
districts that seem to pop up overnight, capital cities always feel rather
mediocre when all things are said and done. That might explain why I have
recently heard globe-trotters grumbling that there is nothing special out
there. Everything is already in Seoul.

 

But
Busan has staved off this rather imminent phenomenon of standardization. Of
course, the city boasts a good number of flagship stores by globalbrands, inventive
and fancy restaurants, and uniform- like styles that hipsters wear, but these
elements

do
not shape the visitors impression of the city. Rather, Busans cultural
elements—embedded in the clothing, food, and architecture—forge a distinctive
locality in its raw state, emerging through the cracks between the
well-developed infrastructure that is essential for a big city to survive. The
essence of Busan that B captured for this issue also centers on the people, the
products, and the companies that add contemporary twists to local tradition.
From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local
specialty coffee scene and on to the global stage; and Balansa, a fashion brand
whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz
Bakery, which strives to retaina sense of Koreanness. All these players
generated cultlike followings locally and received offers to expand to Seoul.
(Usually, it happens the other way around.) In a city where not even one of
Koreas top 100 companies has its headquarters, it is a feat thatlocally grown
creativity translates to business acumen, resulting in phenomenal success.

 

The
potential of Busan, I opine, lies with innovative small business owners, though
they are wildly outnumbered by their counterparts in Seoul. Indeed, the
Busanites B met say that the citys potential isin the hands of the people who
grew up in Busan,far from Seoul and close to the door to the outside world.
Busan has constantly grappled with internal and external forces due to its
geographical position and historical events, like outsiders coming and going,
refugees from the Korean War rushing in. Even still, it seems that Busan has
the most fertile soil to cultivate new contemporary ideas. This may be why I as
a land dweller, born and raised in Seoul, always envy people who live near
water—and where they come together, in Busan.

 

Eunsung
Park

 

Editor
in Chief

 

 






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  ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr)


    








ŰB () Magazine B, Ű - 2018. 09                    




 

 

Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Perspectives

Four distinct perspectives on Maison Kitsuné

 

16 Exploration

Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

 

22 Opinion

Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

 

26 Label

The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

 

34 Companions

Maison Kitsuné testimonies by those who witnessed its birth

 

40 Workshops

Artists who have redefined the parameters of the brands visual identity

 

48 Opinion

Alice Pfeiffer, fashion journalist and sociologist

 

52 Modern Parisien

Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

 

62 Club Kitsuné

The natural and flexible lifestyles of Kitsuné fans

 

74 Opinion

Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

 

80 Campaign

The brand campaigns tell spontaneous and fluid stories

 

84 Looks

The balance between classic and quirky in Maison Kitsuné apparel

 

92 Collaborations

Collaboration networks that bolster the brands presence

 

100 Kitsuné Vibes

Daily communication and connections happening at Café Kitsuné

 

108 Brand Story

Maison Kitsunés path of expansion from music to fashion to lifestyle

 

114 Keywords

Key elements that comprise the brand image

 

116 About Preppy

Preppy style seen in social contexts of each era

 

120 Atelier

Paris and Tokyo offices of Maison Kitsuné

 

126 People

Team members of Maison Kitsunés offices and cafés

 

132 Founders Favorite

The two founders tastes that became the basis of the brands sensibility

 

134 Figures

Maison Kitsunés business strategies and accomplishments in numbers

 

136 References

 

137 Outro

 












Ⱑ ϴ.....








    





ŰB (ѱ) Magazine B, Ű
  


Ű ڳ Economy
  


ڳ̽Ʈ
  


Ͻ(DBR : DongA Business Review)
  


ڳ λƮ Economy Insight
  


    








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