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( 02-6412-0125~8)
About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 96th issue of B.
Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.
Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.
But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements
do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.
The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.
Eunsung Park
Editor in Chief
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Table of contents
02 Intro
09 Editors Letter
12 Comments
Chanels powerful influence revealed in commentary by media
and public figures
14Quintessence
Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld
24At the Grand Palais
Where Chanel showcases the magic of its collections in creative renditions of Paris
26 Opinion
Eric Pfrunder, Chanel Image Director
30 Runway
Chanels world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection
36 People
Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer
40 After the Show
Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand
48 People
Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster
52 Publication
Chanels heritage and world view represented in art publications
58At Her Apartment
Chanels 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections
62Opinion
Amanda Harlech, creative consultant
66Personal Style
Five people speak about the joy of styling with Chanel items
70 Talks
Chanel described by Justine Picardie, editor-in-chief of Harpers Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea
82At Place Vendôme
The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme
86Grasse
Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanels fourth generation perfumer
94Opinion
Lucia Pica, Chanel Global Creative Makeup & Color Designer
98At the Boutique & Spa
Chanel Le Marais Beauté, delivering the brands narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare
102 Creation
Chanels classic items featured and reiterated
116 Craftsmanship
Four ateliers inheriting the tradition and heritage of the Chanel legacy
136 Brand Story
The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brands influence throughout the years
144 Interviews
VirginieViard, Chanel Creative Studio Director, and
Bruno Pavlovsky, President of Chanel Fashion
150 Archive
Themes introduced in collections over the past two years
156 Communications
Chanels traditional values communicated through new media
158 Monsieur
Iconic men who helped Chanel expand into the mens category
162References
165 Outro